Architect Marketing Coaching Program
Coaching (2013-05-08): Video Marketing, Open Q&A

Video Marketing, Open Q&A

Copyright 2013 – Eric Bobrow
All rights reserved – do not reproduce or distribute

Thank you for visiting the Internet Marketing for Architects Course website.

The video lessons and certain other materials are available for members only. If you would like to watch the training video on this page, please login to the website.

If you are not already a member, please visit the following page for more information and to sign up for the Internet Marketing for Architects Course

Eric Bobrow, Creator of the Internet Marketing for Architects Course
Video Playback Notes
This recording of the coaching session was made at a resolution of 1140 x 720 pixels but is displayed in a smaller viewing area. If you would like to view it at a larger size, you have two choices.

  • You may watch the video at full screen – simply move your mouse over the video to reveal the playing controls, and click the little button at the far right. To return to the smaller size, hit the Escape key on your keyboard.
  • You may also click on the Download button to either watch it in a separate browser window at full native resolution OR right-click on the Download button and choose Save Target As or Save Linked File As or a similar command (this varies by browser) to save the MP4 file to your computer. After downloading, double-click the file to open it up in QuickTime Player or any other compatible media player at full native resolution.

While you watch the video, the playing controls will disappear. To make them appear again, simply move your mouse over the playing area. You may pause and resume the video at any time by simply clicking inside the playing area.

Please post your comments and questions at the bottom of this page. Thanks!

— Eric

Marketing Communication

Discovery / Visibility  – helping prospects find you
Grab Attention / Hook – draw them in, make them curious

Credibility / Authority

  • Branding / “Look”
  • Social Proof / Testimonials
  • Portfolio / Examples of Previous Work

Build Relationship / Reciprocity

  • Provide information
  • Repeated contact
  • Personalization – the “face” of your business
  • Individualization – contact that feels like it’s just for them

Sales Communication

  • Responding to Inquiries
  • Qualifying a prospect
  • Meeting

Video Styles

  • Slideshow
  • Slideshow with effects (Animoto)
  • Talking to the camera
  • Interview / Testimonial
  • Information / Documentary – can be done with iMovie or Windows Movie Maker
  • Keynote / PowerPoint – recorded with Jing, Snagit or Camtasia
  • Sparkol VideoScribe – quick way to do animated presentation
  • Prezi

 

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