Architect Marketing Coaching Program
Coaching (2013-05-08): Video Marketing, Open Q&A

Video Marketing, Open Q&A

Copyright 2013 – Eric Bobrow
All rights reserved – do not reproduce or distribute

Thank you for visiting the Internet Marketing for Architects Course website.

The video lessons and certain other materials are available for members only. If you would like to watch the training video on this page, please login to the website.

If you are not already a member, please visit the following page for more information and to sign up for the Internet Marketing for Architects Course

Eric Bobrow, Creator of the Internet Marketing for Architects Course
Video Playback Notes

Please post your comments and questions at the bottom of this page. Thanks!

— Eric

Marketing Communication

Discovery / Visibility  – helping prospects find you
Grab Attention / Hook – draw them in, make them curious

Credibility / Authority

  • Branding / “Look”
  • Social Proof / Testimonials
  • Portfolio / Examples of Previous Work

Build Relationship / Reciprocity

  • Provide information
  • Repeated contact
  • Personalization – the “face” of your business
  • Individualization – contact that feels like it’s just for them

Sales Communication

  • Responding to Inquiries
  • Qualifying a prospect
  • Meeting

Video Styles

  • Slideshow
  • Slideshow with effects (Animoto)
  • Talking to the camera
  • Interview / Testimonial
  • Information / Documentary – can be done with iMovie or Windows Movie Maker
  • Keynote / PowerPoint – recorded with Jing, Snagit or Camtasia
  • Sparkol VideoScribe – quick way to do animated presentation
  • Prezi

 

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