Watch this FREE 24 minute Training Video
to learn how you can apply Internet Marketing strategies
to build your design business!

Marketing veteran Eric Bobrow presents an overview of the most important concepts you need to know...

Eric Bobrow, Creator of the Internet Marketing for Architects websiteInternet Marketing for Architects is a resource for architects and related building design professionals created by Eric Bobrow, principal of Bobrow Consulting Group.

In this 24 minute introductory overview, Eric goes over the key concepts that will help you grow your design business using internet-based marketing. In easy-to-understand language, the latest and most-effective approaches are put into context using an interactive Mind Map that serves as a “cheat sheet” reference.

You don’t have to know anything technical about internet software or hosting in order to grasp the essentials of Search Engine Optimization, traffic analytics and conversion, and automated follow-up marketing, as these are explained in ways that make common sense.

Key Concepts

There are 4 separate focal points to consider when you plan your marketing strategy:

  • Visibility – how to increase the likelihood that a prospective client will find you
  • Traffic – how to track and gradually increase the number who visit your site
  • Conversion – how to turn visitors into “leads” that you can stay in contact with
  • Winning New Projects – this is what it’s all about, isn’t it!

Watch this video to understand how to improve each of these areas so that your firm gets more business this year!

You may download the overview diagram shown in this video using the link below:

Simply right-click and choose Save Linked File As (or a similar command, this varies by browser).

Internet Marketing for Architects Training Course and Services

Eric Bobrow is launching a training program specifically designed for you as an architect or building design professional, to help you promote and market your firm more effectively. In addition, he has assembled a team to provide internet marketing services (including search engine optimization, video production and distribution, press release writing and distribution, Google Places optimization, etc.) as a complement to the training course.

Eric is a veteran technology consultant who has been focusing on architecture and working with architects since 1989. As an internationally recognized expert on ArchiCAD, a leading 3D BIM design software, he is the creator of the Best Practices Course and MasterTemplate.

Eric has been actively exploring the possibilities of the internet for marketing and sales since it began in the mid-90′s. As a computer consultant, he has been helping clients take advantage of technology for decades.

For more information about the course or to sign up during the special launch promotion, please visit this page:

You may email Eric directly at or call +1-415-479-4284 or Skype EricBobrow.

Add your comments... (9 comments so far)

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  1. Jorge Aguilar
    12 years ago

    Excelente webinar, concreto claro y muy preciso!
    Una gran ayuda para entender cuales son las cosas que hacemos mal en nuestras páginas de internet!
    Directrices puntuales para atraer clientes y para poder mantenerlos y hacer crecer tu tráfico en internet!

    Lo recomiendo 100%

  2. elton anderson
    12 years ago

    I enjoyed both presentations – the long version and this 24 minute version. I hope to take the next step by the 30th.
    I purchased your template a while ago and wonder if I can apply it to a current project. I want to take advantage of the embedded legend contained therein. Is it possible?

    • Eric Bobrow
      12 years ago

      Hi Elton –

      I’m very glad you enjoyed both presentations, and look forward to welcoming you into the new course.

      With regards to MasterTemplate, yes, it is possible to apply it to a current project. Please post your question on the MasterTemplate website where I can address it there. In the MasterTemplate Support Forum I have answered this question several times over the years – do a quick search for “existing project” and you should find some discussions that will be helpful.


  3. Jeff Robinson
    12 years ago

    Eric – if you could announce that the course provides CPD points (formal) – Continuing Professional Development – your offer may be more attractive considering the costs. I’m assuming in the States that Registered Architects are required to attend to CPD? If this is already the case – can you provide the link to where it is presented in your current offer please.
    Regards – Jefferson.

    • Eric Bobrow
      12 years ago

      Jeff –

      At this point I am not able to offer CPD credit, however I will look into this for the future.
      I know that in the U.S., architects are often able to “self-report” things like this and get credit for it under AIA continuing education guidelines. Perhaps that might be available for you as well.


  4. Juma Jackson
    12 years ago

    Hi Eric,
    I am interested to see what is coming soon I was offline for same days,Iam happy to get all your e.mails,
    I hope we shall beon linenow.

    Thanks for your good work.

  5. Eric Bobrow
    12 years ago

    @yldemaro – At this point, the video and training program will be in English. If there is enough interest, we will translate it into Spanish (we’re currently doing that for my Best Practices Course for ArchiCAD).

    @Oscar – Thanks for your note. I appreciate your kind words.


  6. yldemaro
    12 years ago

    Vídeo introductorio esta en ingles,no tienen una versión en español,para Latino América?
    Muchas Gracias de antemano.

  7. Oscar van Staveren
    12 years ago

    Hi Eric,

    Nice overview you gave on Internet Marketing Strategies for your Business.
    (I think Chris Cardell will like your video too…)

    Interested to see what is coming up next!

    Oscar van Staveren
    Nieuwegein, NL