Press Release Submission

[gravityform id=”2″ name=”Press Release Service for Architects and Building Designers”]

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  1. BrianLewis
    10 years ago

    please confirm if this has been received – not sure if the photo in word will work for you – please confirm

    • Eric Bobrow
      10 years ago

      Brian –
      As you know from our email correspondence, we didn’t receive your form the first time because the photo file was too large. We did get your second submission, and will be submitting it to PRWeb shortly.

Tips for Structuring an Effective Press Release


The Headline is one element for a press release - it is designed to catch the reader's attention, and to signal what the story is about. When a press release is shown in a search listing such as Google, the headline is what is in bold type.


The Summary expands on the headline and clarifies it. In a search engine listing, part or all of this goes below the headline; it gives enough information that people can decide whether to click on the listing; in the traditional "all in one page" release, it helps people to decide whether they want to read further.


In the Body of the release is the entire "story" - which will benefit from some context or background that explains what's new or important. While the Introduction is not "separate" from the Body, it is good to think about how to introduce the story to the reader. Why is this important to your intended audience? What is the "current situation" or the background for what led up to this news item. Alternatively, who is being talked about and what is their general business or professional focus.

The central paragraphs of the release will continue the story, explaining the sequence of events, or the details of what is new or different than before. Ideally, a problem or challenge will be solved, a resource will be added that helps people in some way, or a new option will become clear.

The description of an event such as a presentation, or a job or project that is being designed or completed, can be enlivened by including quotes that are comments or reactions (what people think or have said about what has happened or is in process) or a quote from the subject of the release (perhaps yourself) that says why this is of interest or what you feel about it. There can be more than one quote, but only one can be "pulled out" to be featured in a special graphic area. The quotes are your chance to state opinions and make the release personal; the rest of the release is generally written in the third person, avoiding "I", "we" and "you".

The summary of the Body is a way of "wrapping it up" - a bit of a summary along with a "call to action". It is a good place to tell people where they can get further information (your website) or to mention what is "coming next" or what else this is related to in your business.


The About section is generally fairly simple, with a short boilerplate description of the person or company - something that can be used in any press release, although you can customize it to suit the context of this particular release. In addition, it is customary to include basic contact information here. One trick we use in some of our press releases is to refer back to previous releases with a hyperlink - this will give more information about the company, and stacks or builds the SEO from this release onto the previous one(s), giving them another boost, and ultimately helping your site to rank better.

Press Releases by BCG

The White Horse Inn in the Kent village of Hurst Green is to be converted into two houses thanks to a strong business case submitted to Tunbridge Wells Planning Department by Benenden- and Sevenoaks-based jhd Architects Tim Ball and Jon Hughes(PRWeb May 23, 2013)Read the full story at [...]

Hart Wright Architects recently completed a project that is a harmonious blend of the Mid-Century Modern Style and Hart Wright Architects' own unique, fresh and modern design style.(PRWeb March 22, 2013)Read the full story at [...]

Eric Bobrow. world-renowned ArchiCAD authority, has for the first time shared his full-length ArchiCAD tutorial video "The 7 Keys to Best Practices for ArchiCAD" on YouTube. This classic 45 minute live presentation is the keynote for Bobrow's popular Best Practices Course and the basis for his MasterTemplate product, both of which have been proven to dramatically improve an architect's efficiency.(PRWeb March 19, 2013)Read the full story at [...]

Work has started on a scheme designed by Kent architecture firm jhd Architects to extend Hartley House Care Home in Cranbrook. The scheme will provide additional specialist services for the elderly and dementia sufferers at a time when demand in the county is rising and the supply of places is limited.(PRWeb January 30, 2013)Read the full story at [...]

Sevenoaks and Benenden Kent (UK) modern architecture firm jhd Architects have participated for another year in 'Architect in the House', a scheme run by the UK housing and homelessness charity Shelter and the Royal Institute of British Architects.(PRWeb November 29, 2012)Read the full story at [...]